Smart Home Concept
How can we improve the onboarding of a project management tool?
My task was to figure out why after a recent UI update, the monthly active user count decreased by 32%, the bounce rate was at 85%, and sign-up rate stuck at 20%.
My task was to figure out why after a recent UI update, the monthly active user count decreased by 32%, the bounce rate was at 85%, and sign-up rate stuck at 20%.
Overview
Overview
A project management tool that aims to simplify project management.
A project management tool that aims to simplify project management.
In the summer of 2020, I interned at Genesys, working on Projectify, a project management tool. It was a great experience collaborating with designers and engineers, gaining valuable insights into product strategy, developer hand-off, and design systems.
In the summer of 2020, I interned at Genesys, working on Projectify, a project management tool. It was a great experience collaborating with designers and engineers, gaining valuable insights into product strategy, developer hand-off, and design systems.
Industry
Software
Role
UI/UX Designer
Timeline
7 Months
Tools
Figma
Industry
E-Commerce
Timeline
6 Months
Role
UI/UX Designer
Tools
Figma
The Problem
The Problem
The monthly user count dropped by 32% and 85% of visitors bounced.
The monthly user count dropped by 32% and 85% of visitors bounced.
After a UI update, the monthly active user count decreased by 32%, sign-up rate was stuck at 20%, and there was an 85% drop-off after the first interaction. My task was to figure out why and how to fix it.
After a UI update, the monthly active user count decreased by 32%, sign-up rate was stuck at 20%, and there was an 85% drop-off after the first interaction. My task was to figure out why and how to fix it.
Product Principles
Features
These were the
three key insights
I discovered.
Based on the usability test and follow-up interviews, these were the most pressing issues that needed to be addressed.
Based on the usability test and follow-up interviews, these were the most pressing issues that needed to be addressed.
Automation
Ability to control devices with minimal human interaction.
Automation
Ability to control devices with minimal human interaction.
Control
Empowering users full control of devices anytime, anywhere.
Control
Empowering users full control of devices anytime, anywhere.
Monitoring
Allow users to set goals, gather analytics, and data about usage.
Monitoring
Allow users to set goals, gather analytics, and data about usage.
Design Process
Design Process
Research
Research
User Journey
User Journey
Wireframes
Wireframes
Design
User Journey
User Journey
User Journey
I identified the key
issues and came up
with possible solutions
for each problem.
Depsite the many issues I discovered, I boiled it down to the key issues that would solve the problem, ensuring that my future design decisions are grounded in my user research.
Depsite the many issues I discovered, I boiled it down to the key issues that would solve the problem, ensuring that my future design decisions are grounded in my user research.
Wireframes
Wireframes
Wireframes
I identified the key
issues and came up
with possible solutions
for each problem.
Depsite the many issues I discovered, I boiled it down to the key issues that would solve the problem, ensuring that my future design decisions are grounded in my user research.
Depsite the many issues I discovered, I boiled it down to the key issues that would solve the problem, ensuring that my future design decisions are grounded in my user research.
User Flow
User Flow
User Flow
I identified the key
issues and came up
with possible solutions
for each problem.
Depsite the many issues I discovered, I boiled it down to the key issues that would solve the problem, ensuring that my future design decisions are grounded in my user research.
Depsite the many issues I discovered, I boiled it down to the key issues that would solve the problem, ensuring that my future design decisions are grounded in my user research.
Final Design
Final Design
Final Design
I identified the key
issues and came up
with possible solutions
for each problem.
Depsite the many issues I discovered, I boiled it down to the key issues that would solve the problem, ensuring that my future design decisions are grounded in my user research.
Depsite the many issues I discovered, I boiled it down to the key issues that would solve the problem, ensuring that my future design decisions are grounded in my user research.
Explore Other Work
Explore Other Work
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How Can We Increase Conversion Rates?
TechHub is an e-commerce website designed to provide a seamless experience shopping electronic gadgets online.
Projectify · Web Design
How Can We Optimize Web App Onboarding?
I examined why there was a 32% drop in monthly active users, 85% bounce rate, and a 5% sign-up rate after a UI update.
FinPay · App Design
How Can We Make Payments Easier?
FinPay is a concept app that enables users to seamlessly send and receive payments, make purchases, and track transactions.
Homeline · App Design
How Can We Simplify The Booking Process?
Homeline is a concept app that allows people to easily to search and book rooms, apartments, and places all over the world.
TV Guide · App Design
How Can We Improve Movie Discovery?
TV Guide is the ultimate destination to easily and quickly discover what, when, and where to watch, anytime, anywhere.
Caremerge · App Design
Connecting Family To Senior Care Providers.
Caremerge connects family members to care providers so they can check up on their loved ones in senior care.
School Apply · Web Design
Helping Students Land Their Dream Schools.
School Apply helps students find, compare, and apply to any school or program around the world with consultation and support.
JCCSF · Email Design
How Can We Increase Email Engagement?
I designed and optimized JCCSF's email campaign template to increase clickthough rate and subscriber engagement.